Chad Jon Schneider
Founder and President of Image International, Chad started his successful modeling career at a young age. A member of SAG and AFTRA, veteran of national TV commercials, and magazine advertisements, Chad has traveled the world, working for dozens of major clients, including Tommy Hilfiger, Today’s Man, and Light ‘n’ Lively, among others. In 1989, Chad opened Image International and made history by creating the area’s first modeling and acting center that included a unique curriculum, legitimately teaching all of the complex dynamics of the industry. Chad has continued to build successful businesses: in 1995, he added Excape Hair Design Studio, and, in 2007, Metro Beauty Academy.
Denise DeMas, Vice President and Director of Image International, has been a critical force at the agency since day one. She started modeling locally at the age of 14. Her career took off with major runway, print, and TV bookings , both locally and nationally, for clients such as Lord & Taylor, Sears, Shula's, QVC, Mack Trucks, Sands Casino, and Runner's World, among others. Denise went on to work in Tokyo, Japan, booking runway and print jobs as well as TV commercials, prior to returning to the Valley to help launch Image International. Her experience in the industry is vast, serving as a modeling and acting educator, makeup artist, and talent agent.
Alex holds a BFA in Acting from Carnegie Mellon University and graduated from the Lehigh Valley Charter High School for the Performing Arts. He divides his time between the Lehigh Valley and New York City and continues to act as well as write and produce original work.
Antoinette received her Secondary Education and English degrees and Arabic certificate from Temple University. She trains at MTB Acting Studio in New York City and has been a beauty model on QVC (Makeup Forever and Givenchy). Antoinette has performed in dozens of infomercials and commercials filming in New York, New Jersey, and Pennsylvania. She had a principal role in the world-premiere musical, The Centurion, and she has had both lead and supporting roles in several independent films. Antoinette has worked on many top television shows that film in New York City, including Blue Bloods and Orange is the New Black. She has worked with Spike Lee and most recently, Eric Stoltz, on the set of Madam Secretary. Antoinette speaks fluent Arabic and conversational French.
Danika is a certified MUD instructor and has experience as a beauty consultant. She has served as a makeup artist for various photo shoots, focusing on both fashion and beauty. In 2013, Danika graduated from Penn State with a bachelor’s degree in business management and marketing and is currently a graduate student at Lehigh University, studying educational leadership.
Delphine started her modeling career in Paris, France at the age of 14. She has traveled all over Europe, living in Milan, Lisbon and Munich and doing projects in Porto for lingerie and catalogue shootings as well as Paris for Versace, Valentino, Jean-Paul Gaultier, Hermès, Aubade, and Dim. She has also done work for many French Catalogues, such as, La Redoute. After gaining experience as a catalog and lingerie model in Europe, Delphine moved to the United States in 2007 and joined Image International as a model in 2009. She now works for QVC and other various beauty companies as an on-air model. Her different experiences in the industry make her an amazingly beneficial instructor at Image International. She is thrilled to share her stories and teach new students what the industry is all about.
Desirée, our lead instructor, graduated from Pennsylvania State University with a degree in Secondary Education. She went on to pursue two master’s degrees from Saint Joseph’s University. With five Pennsylvania teaching certifications, including director of curriculum, she is an experienced educator. Desirée completed the Women’s Modeling program with Image International and has experience with runway, commercial and editorial print work, and TV. She has worked with an array of clients for beauty, fashion, and parts modeling, including Oxiclean, Body Glide, Makeup Forever, InStyler, and Linnea and has been featured in magazines such as Lehigh Valley Style and Runner’s World, as well as QVC and MTV networks.
Emily is a graduate from Montclair State University with a Bachelor’s degree in Elementary Education. She is currently a substitute teacher. Prior to this, she worked at Love Laugh Learn Academic Childcare as an Assistant Teacher. Emily completed the Women’s Modeling program with Image International and has experience with commercial and promotional modeling. Her passion is to teach children and help them realize their full potential and always follow their dreams.
Jan received his Secondary Education degree in English from Bloomsburg University. He went on to pursue a certification in English as a Secondary Language specialist from Moravian College. With his extensive educational background, he now teaches 12th grade English, ESL, and Film Studies at Liberty High School in Bethlehem. Jan completed the Men's Program and has appeared in many ads for QVC, Dorney Park, CamelBeach,LV Magazine, to name a few.
Jenaé graduated from Metro Beauty Academy and is a M.U.D. (Makeup Designory) certified makeup artist, specializing in beauty makeup. She works with photographers on video and print work and also does makeup for weddings and special events. Jenae has worked for Bobbi Brown cosmetics and has also been a live featured artist for Condé Nast online.
Jim is a graduate of Northampton Community College (Associate Degree in Education) and the Leland Powers School of Television Broadcasting (Boston, MA). He has been an acting teacher for over 25 years, performed in over 50 TV commercials, industrial films and TV productions in New York, Philadelphia, and the Lehigh Valley. Besides Image International, Jim has also taught acting at the Weist Barron School for Television (Philadelphia).
Katelynn, our lead makeup instructor, graduated from Makeup Designory, a top makeup school in Los Angeles, CA. Katelynn is a M.U.D. (Makeup Designory) certified instructor with a comprehensive resume; she specializes in everything from high fashion to special effects makeup. While living in L.A. Katelynn worked on various independent movies, many of which were featured at Sundance and many other large film festivals. A published author, her work has been included in beauty and fashion magazines and catalogs. Additionally, she has been involved with many fashion shows in the Tri-State area.
Women's & Men's Instructor
Following her successful career in front of the camera as an international high-fashion model, it was only natural that Lori Smith take her industry knowledge and apply it behind the lens. As a Fashion photographer and a Make up Artist, Lori pays close attention to detail and her keen sense for creating beautiful images and faces comes naturally. After spending her formative years as a runway and editorial model who’s graced the pages of Vogue, Elle, Marie Claire, and Cosmopolitan, Lori acquired a wealth of knowledge in every aspect of shooting from make-up to fashion styling.
Mary studied liberal arts and marketing at Mira Costa College in California. She also attended Marinello School of Beauty in Las Vegas where she received her certificate and state license in Esthetics. Mary moved to the Lehigh Valley in 2004 and immediately began working with Image International. She has been modeling on and off most of her life, working in print, commercial, runway and fit. She currently works at QVC doing infomercials as well as for vendors such as It Cosmetics, Nick Chavez and Josie Maran. Mary also works weekly with David’s Bridal as a fit model.
Megan is a graduate from West Chester University with a Bachelor’s degree in Elementary Education. She is currently an Assistant Director at a Child Care Center in Bethlehem. Prior to this, she worked at QVC in the Toy Department where she would find the hottest and best toys for children! Her passion has always been to work with children and help them reach their dreams through their education.
Makeup Artist/Hair Instructor
Tiana, a former Miss Pennsylvania of 2016, is a stylist and makeup artist at Ulta Beauty. Her career ambition is to inspire others and beautify people from the inside out. Her strongest talent is singing, which has taken her to many venues singing the national anthem. She has learned that everyone has a chance to create the life they dream of, with hard work anything is possible. Three words that best describe Tiana are cheerful, ambitious and outgoing.
As a lifelong learner, Tiffany holds an Associate’s Degree in Education, Studied Art Education at Kutztown University, and holds a Cosmetology and Educator Certification. Further, she has had the opportunity to study and network with professionals throughout the world while in London at the Vidal Sassoon Academy, in New York City at Wella Studios, Arizona and Las Vegas. Tiffany currently teaches Hair Cutting, Color, Nails and Skin Care and inspires students by teaching with a creative and innovative approach.
Will graduated from Bellevue University with a degree in Business Management in 2012. He went on to finish the Men's Modeling program in June 2013, and has been active in the industry ever since. In addition to being very active with runway and print work, Will has experience with CE Roth. QVC, Majestic, and Paul Fredrick.